A short while back, pop-rap it-girl Nicki Minaj unveiled "Super Bass", a single that first appeared as a bonus track on the deluxe edition of her platinum-selling debut Pink Friday. It now seems to be reaching critical mass. Just since last Friday, I've heard the song roughly 25 times: I've heard it pumping out of cars and playing on MTV Jams, not to mention the repeat spins on my home stereo, often at the request of my girlfriend and her visiting sister. Even the pizza shop guy in my neighborhood had it looping through YouTube on his flat screen. When I asked if he was a fan, he impartially explained that it was because she's famous and that "'Super Bass' is very, very good."
To say the least. "Super Bass" has the effervescence that signifies the start of summer but also has the goods to carry you the whole way through-- you can't help but fantasize about how much fun you'll be having to this thing over the coming months. But for something this balmy and love-crazy, not much external stimuli is necessary. And it works just as well in front of the mirror as it does in the club, thanks to producer Kane Beatz's quasi-futuristic take on Miami booty-bass music (sort of a guarantee, given the title) paired with that delectable, cotton candy-glazed hook.
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But most importantly, it marks the perfect mix of what we've hoped Nicki Minaj would become. After her double-take of a guest spot on "Monster" made her a household name,some were disappointed in Pink Friday's soft-edged approach-- too many "Right Thru Me"s, not enough "Did It on 'Em"s. "Super Bass" isn't shy about its pop side, but from a rap standpoint, Nicki's in pristine form too, flexing and goofing in a confident double-time ("You're so shy and I'm lovin' your tie/ You're like slicker than the guy with the thing on his eye!"). For a woman who's had a couple of years' worth of wonderful little moments, this might be her first perfect big one.
Nicki Minaj’s long-delayed video for “Super Bass” isn’t just brightly colored (and day-glow!) bubblegum fun, it has the best choreography in an anxiously-awaited music video featuring a pop star riding a motorcycle released today. (Sorry, “Judas”.) Watch Harujuku Barbie and her pink-haired backup dancers bust out “Super Bass” below!
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